---
title: Insights | Claire Greenwood
description: HR Thinking and Industry Insights that drive change.
---

# Posts by Claire Greenwood

HR Thinking and Industry Insights that drive change.

[All](https://blog.bps-world.com) [Featured](https://blog.bps-world.com/topic/featured) [Attraction](https://blog.bps-world.com/topic/attraction) [Recruitment](https://blog.bps-world.com/topic/recruitment) [Compliance](https://blog.bps-world.com/topic/compliance) [Strategy](https://blog.bps-world.com/topic/strategy) [Engineering](https://blog.bps-world.com/topic/engineering) [Technology](https://blog.bps-world.com/topic/technology) [Energy](https://blog.bps-world.com/topic/energy) [Our World](https://blog.bps-world.com/topic/our-world)

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read 

[![What are the key elements of creating a global brand?](https://blog.bps-world.com/hubfs/Website-Assets-Adrian/Blog_imagery/presentation.jpg)](https://blog.bps-world.com/considerations-when-creating-a-global-brand)

###### [What are the key elements of creating a global brand?](https://blog.bps-world.com/considerations-when-creating-a-global-brand)

What are the key elements of a brand which need to be considered to facilitate global growth?

By [**Claire Greenwood**](https://blog.bps-world.com/author/claire-greenwood) on March 23, 2016

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