---
title: Insights | Richard Williams
description: Marketing Director
---

# Posts by Richard Williams

Marketing Director

[All](https://blog.bps-world.com) [Featured](https://blog.bps-world.com/topic/featured) [Attraction](https://blog.bps-world.com/topic/attraction) [Recruitment](https://blog.bps-world.com/topic/recruitment) [Compliance](https://blog.bps-world.com/topic/compliance) [Strategy](https://blog.bps-world.com/topic/strategy) [Engineering](https://blog.bps-world.com/topic/engineering) [Technology](https://blog.bps-world.com/topic/technology) [Energy](https://blog.bps-world.com/topic/energy) [Our World](https://blog.bps-world.com/topic/our-world)

     6 mins read 

[![How HR and Marketing can transform Employee Experience](https://blog.bps-world.com/hubfs/HRhybridblog.jpg)](https://blog.bps-world.com/how-hr-and-marketing-can-transform-employee-experience)

###### [How HR and Marketing can transform Employee Experience](https://blog.bps-world.com/how-hr-and-marketing-can-transform-employee-experience)

It’s nothing new to claim that the HR space has been rocked in recent years. The power of the candidate and the rise in importance of the employer brand has created fresh demands.

By [**Richard Williams**](https://blog.bps-world.com/author/richard-williams) on August 10, 2018

[**Recruitment**](https://blog.bps-world.com/topic/recruitment#index_view)     2 mins read 

[![The Theory Behind Creating Your Employer Brand](https://blog.bps-world.com/hubfs/employerbrand.jpg)](https://blog.bps-world.com/the-theory-behind-creating-your-employer-brand)

###### [The Theory Behind Creating Your Employer Brand](https://blog.bps-world.com/the-theory-behind-creating-your-employer-brand)

What is an Employer Brand? To put it simply, it’s the process of articulating your company’s unique message, voice and strategy to attract the right candidates.

By [**Richard Williams**](https://blog.bps-world.com/author/richard-williams) on August 7, 2018

[**Recruitment**](https://blog.bps-world.com/topic/recruitment#index_view)     3 mins read 

[![5 ways to measure your employer brand content](https://blog.bps-world.com/hubfs/measure.jpg)](https://blog.bps-world.com/5-ways-to-measure-your-employer-brand-content)

###### [5 ways to measure your employer brand content](https://blog.bps-world.com/5-ways-to-measure-your-employer-brand-content)

You’ve gone through the painstaking exercise of defining your company values, come up with the strategy, created your candidate personas and eventually produced some compelling...

By [**Richard Williams**](https://blog.bps-world.com/author/richard-williams) on July 26, 2018

     9 mins read 

[![How to create great candidate attraction content](https://blog.bps-world.com/hubfs/content.jpg)](https://blog.bps-world.com/how-to-create-great-candidate-attraction-content)

###### [How to create great candidate attraction content](https://blog.bps-world.com/how-to-create-great-candidate-attraction-content)

No matter what business or industry you work in, content is king if you want to get noticed.

By [**Richard Williams**](https://blog.bps-world.com/author/richard-williams) on July 18, 2018

     8 mins read 

[![How to craft candidate personas and boost your attraction](https://blog.bps-world.com/hubfs/candidate-persona.jpg)](https://blog.bps-world.com/how-to-craft-candidate-personas-and-boost-your-attraction)

###### [How to craft candidate personas and boost your attraction](https://blog.bps-world.com/how-to-craft-candidate-personas-and-boost-your-attraction)

It’s safe to say that Employer Brand sits front and centre as one of the trending ‘buzz terms’ within the HR function in recent years.

By [**Richard Williams**](https://blog.bps-world.com/author/richard-williams) on July 13, 2018

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