It’s nothing new to claim that the HR space has been rocked in recent years. The power of the candidate and the rise in importance of the employer brand has created fresh demands.
Posts by Richard Williams
What is an Employer Brand? To put it simply, it’s the process of articulating your company’s unique message, voice and strategy to attract the right candidates.
You’ve gone through the painstaking exercise of defining your company values, come up with the strategy, created your candidate personas and eventually produced some compelling content around your employer brand.
No matter what business or industry you work in, content is king if you want to get noticed.
It’s safe to say that Employer Brand sits front and centre as one of the trending ‘buzz terms’ within the HR function in recent years.
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