--- title: How important is your employer brand in the war for talent? description: Your employer brand is an asset in the war for talent image: https://blog.bps-world.com/hubfs/Website-Assets-Adrian/Blog_imagery/270-BPS-2015_bw_c.jpg --- **Attraction** # How important is your employer brand in the war for talent? Attraction / **How important is your employer brand in the war for talent? ** ![Edwin Soares](https://blog.bps-world.com/hs-fs/file-1262304128-jpg/images/139db3a.jpg) [**Edwin Soares**](https://blog.bps-world.com/author/edwin-soares) March 20, 2015 Here at BPS World we have recently being named in **[Linkedin’s top 25 most inspirational brands](http://info.bps-world.com/linkedlnstop25inspiringrecruitmentadverts)**. This sparked the debate in our office about the importance of brand in recruitment? I believe that today’s candidate is looking for more than a job; they want to work for a brand they can be proud of. Last year Linkedin conducted their **[Talent Trends survey](http://talent.linkedin.com/blog/index.php/2014/04/employer-brand-stats)**, asking **18,000 professionals** across **26 countries** what is the most important factor for them when picking a new employer. **56%** of respondents ranked talent brand “the company’s reputation as a great place to work” – as the deciding factor. Employers need to be totally **transparent**, the rise of social media means they can no longer hide; their brand/culture will be out there for all to see. An organisations biggest brand advocates are their employees - what are they posting on social media? How are they describing the organisation to friends/family?  This is all very reflective of the brand, as an employer you need to ensure that your brand and your culture is representative of the message you want to send to market. The brands which are doing it best have a clear message and are winning the war for talent. Think Apple you think innovation, for Waitrose think quality. These brands have a clear identity that current employees resonate with and more importantly potential employees want to become part of. When **looking to attract new talent, the first place to look is at your employer brand and ensure that it is engaging your existing workforce**, who in turn will become your biggest ally in the war for talent.     Does your employer brand help in the war for talent? To find out more please contact** Edwin Soares** on **[edwin.soares@bps-world.com](mailto:edwin.soares@bps-world.com)** or **01628 857336**   [Back to Insights](https://blog.bps-world.com/) ## What to read next [**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     1 mins read [![Where does the responsibility of Employer Brand sit in your organisation? ](https://blog.bps-world.com/hubfs/Website-Assets-Adrian/Blog_imagery/289-BPS-2015c.jpg)](https://blog.bps-world.com/where-does-the-responsibility-of-employer-brand-sit-in-your-organisation) ###### [Where does the responsibility of Employer Brand sit in your organisation? ](https://blog.bps-world.com/where-does-the-responsibility-of-employer-brand-sit-in-your-organisation) Where does the responsibility of Employer Brand sit in your organisation? By [**Natalie Spearing**](https://blog.bps-world.com/author/natalie-spearing) on October 5, 2015 [**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read [![Why have Google removed side adverts?](https://blog.bps-world.com/hubfs/Website-Assets-Adrian/Blog_imagery/89585343.jpg)](https://blog.bps-world.com/why-have-google-removed-side-adverts) ###### [Why have Google removed side adverts?](https://blog.bps-world.com/why-have-google-removed-side-adverts) Google rarely make changes to their SERP, one exception to this was that they removed adverts from the side of their... By [**Edwin Soares**](https://blog.bps-world.com/author/edwin-soares) on April 4, 2016     2 mins read [![The importance of customer brand loyalty](https://f.hubspotusercontent10.net/hubfs/5355013/_assets/samples/sample3.png)](https://blog.bps-world.com/the-importance-of-customer-brand-loyalty) ###### [The importance of customer brand loyalty](https://blog.bps-world.com/the-importance-of-customer-brand-loyalty) Research conducted by BPS World and OnePoll suggest culture, aspiration and flexibility are key to loyalty and tend to... By [**Natalie Spearing**](https://blog.bps-world.com/author/natalie-spearing) on May 23, 2017 ![](https://dc.ads.linkedin.com/collect/?pid=336233&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=336233&fmt=gif)