---
title: Insights | Attraction (4)
description: Attraction | HR Thinking and Industry Insights that drive change.  (4)
---

# Tag: Attraction

Attraction | HR Thinking and Industry Insights that drive change. (4)

[All](https://blog.bps-world.com) [Featured](https://blog.bps-world.com/topic/featured) [Attraction](https://blog.bps-world.com/topic/attraction) [Recruitment](https://blog.bps-world.com/topic/recruitment) [Compliance](https://blog.bps-world.com/topic/compliance) [Strategy](https://blog.bps-world.com/topic/strategy) [Engineering](https://blog.bps-world.com/topic/engineering) [Technology](https://blog.bps-world.com/topic/technology) [Energy](https://blog.bps-world.com/topic/energy) [Our World](https://blog.bps-world.com/topic/our-world)

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     4 mins read 

[![How to discover your employer brand: a whistle stop tour](https://blog.bps-world.com/hubfs/Blog-12.jpg)](https://blog.bps-world.com/how-to-discover-your-employer-brand-a-whistlestop-tour)

###### [How to discover your employer brand: a whistle stop tour](https://blog.bps-world.com/how-to-discover-your-employer-brand-a-whistlestop-tour)

Defining what makes your company unique can be tricky. But undertaking some initial fact-finding is essential in forming your employer brand. Here's how to go about it.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on September 30, 2019

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     6 mins read 

[![How to build an amazing moment-centric candidate experience](https://blog.bps-world.com/hubfs/Blog-2.jpg)](https://blog.bps-world.com/how-to-build-an-amazing-moment-centric-candidate-experience)

###### [How to build an amazing moment-centric candidate experience](https://blog.bps-world.com/how-to-build-an-amazing-moment-centric-candidate-experience)

Building a fantastic candidate experience isn't about creating a bunch of shiny 'stuff'. It's about crafting a journey full of impactful moments.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on September 26, 2019

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read 

[![How to create and lead with candidate personas: measuring their impact](https://blog.bps-world.com/hubfs/Blog-4-1.jpg)](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-measuring-their-impact)

###### [How to create and lead with candidate personas: measuring their impact](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-measuring-their-impact)

It takes time and effort to craft laser-focused candidate personas. Find out how to measure their true impact and the metrics to keep an eye on.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on September 26, 2019

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     3 mins read 

[![How to create and lead with candidate personas: crafting your personas](https://blog.bps-world.com/hubfs/Blog-3.jpg)](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-crafting-your-personas)

###### [How to create and lead with candidate personas: crafting your personas](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-crafting-your-personas)

Creating strong candidate personas doesn't happen by accident. It involves following a process that'll help you hire more effectively based on real insight. Here's how to get...

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on May 30, 2019

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read 

[![How to create and lead with candidate personas: what makes up a persona?](https://blog.bps-world.com/hubfs/Blog-5.jpg)](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-what-makes-up-a-persona)

###### [How to create and lead with candidate personas: what makes up a persona?](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-what-makes-up-a-persona)

As the recruitment landscape gets ever more complex and competitive, candidate personas are coming to the fore. But what makes up a persona?

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on May 28, 2019

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read 

[![How to create and lead with candidate personas: why personas?](https://blog.bps-world.com/hubfs/Blog-6.jpg)](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-why-personas)

###### [How to create and lead with candidate personas: why personas?](https://blog.bps-world.com/how-to-create-and-lead-with-candidate-personas-why-personas)

Why should you invest time in crafting candidate personas? Because to attract your key hires you've got to build powerful emotional connections.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on May 23, 2019

- [≪ ](https://blog.bps-world.com/topic/attraction/page/3)
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- [2](https://blog.bps-world.com/topic/attraction/page/2)
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- [5](https://blog.bps-world.com/topic/attraction/page/5)
- [6](https://blog.bps-world.com/topic/attraction/page/6)
- …
- [ ≫](https://blog.bps-world.com/topic/attraction/page/5)

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