---
title: Insights | William Geldart
description: Brand & Labs Lead
---

# Posts by William Geldart

Brand & Labs Lead

[All](https://blog.bps-world.com) [Featured](https://blog.bps-world.com/topic/featured) [Attraction](https://blog.bps-world.com/topic/attraction) [Recruitment](https://blog.bps-world.com/topic/recruitment) [Compliance](https://blog.bps-world.com/topic/compliance) [Strategy](https://blog.bps-world.com/topic/strategy) [Engineering](https://blog.bps-world.com/topic/engineering) [Technology](https://blog.bps-world.com/topic/technology) [Energy](https://blog.bps-world.com/topic/energy) [Our World](https://blog.bps-world.com/topic/our-world)

[**Featured**](https://blog.bps-world.com/topic/featured#index_view)     4 mins read 

[![Talking Brand: Job security has never looked so cool](https://blog.bps-world.com/hubfs/sheep-wearing-sunglasses.png)](https://blog.bps-world.com/talking-brand-job-security-has-never-looked-so-cool)

###### [Talking Brand: Job security has never looked so cool](https://blog.bps-world.com/talking-brand-job-security-has-never-looked-so-cool)

OK, the notion of job security has always been cool. In fact, it’s featured high up on employee priority lists for a LONG time.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on March 14, 2023

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     2 mins read 

[![Talking Brand: Use these hacks to create employer brand hooks](https://blog.bps-world.com/hubfs/talking-brand-emp-brand-hooks.jpeg)](https://blog.bps-world.com/talking-brand-use-these-hacks-to-create-employer-brand-hooks)

###### [Talking Brand: Use these hacks to create employer brand hooks](https://blog.bps-world.com/talking-brand-use-these-hacks-to-create-employer-brand-hooks)

Language is powerful. And the in-house patter and stock phrases used by your employees is worth harnessing. Here's a few ideas to get you going.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on March 7, 2023

[**Featured**](https://blog.bps-world.com/topic/featured#index_view)     6 mins read 

[![HR Thinking Round-Up: Juggling meaningful work and the productivity puzzle](https://blog.bps-world.com/hubfs/MicrosoftTeams-image%20(25).png)](https://blog.bps-world.com/hr-thinking-juggling-meaningful-work-productivity-puzzle)

###### [HR Thinking Round-Up: Juggling meaningful work and the productivity puzzle](https://blog.bps-world.com/hr-thinking-juggling-meaningful-work-productivity-puzzle)

The tricky balancing act between creating meaningful work, enabling flexibility and ensuring productivity runs throughout these latest shares.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on March 2, 2023

[**Featured**](https://blog.bps-world.com/topic/featured#index_view)     7 mins read 

[![HR Thinking Round-Up: Action points to kick-start 2023](https://blog.bps-world.com/hubfs/HR%20Thinking%20January%202023.png)](https://blog.bps-world.com/hr-thinking-action-points-kick-start-2023)

###### [HR Thinking Round-Up: Action points to kick-start 2023](https://blog.bps-world.com/hr-thinking-action-points-kick-start-2023)

We provide a mix of actionable advice around recruitment, rethinking jobs and everyone's favourite topic - ChatGPT.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on January 19, 2023

[**Attraction**](https://blog.bps-world.com/topic/attraction#index_view)     6 mins read 

[![Talking Brand: Should we stop playing at the edges with job postings?](https://blog.bps-world.com/hubfs/Talking%20Brand%20-%20job%20postings.jfif)](https://blog.bps-world.com/talking-brand-should-we-stop-playing-at-the-edges-with-job-postings)

###### [Talking Brand: Should we stop playing at the edges with job postings?](https://blog.bps-world.com/talking-brand-should-we-stop-playing-at-the-edges-with-job-postings)

The conversion rate of job postings is so low, yet we're still doing more of the same. How can we rethink this crucial step in the recruitment process?

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on September 6, 2022

[**Energy**](https://blog.bps-world.com/topic/energy#index_view)     5 mins read 

[![Spotlight on the energy skills market: how is the world going green?](https://blog.bps-world.com/hubfs/green-guide-blog-image.jpg)](https://blog.bps-world.com/spotlight-energy-skills-market-how-is-world-going-green)

###### [Spotlight on the energy skills market: how is the world going green?](https://blog.bps-world.com/spotlight-energy-skills-market-how-is-world-going-green)

Economic, environmental and geopolitical pressures continue to weigh heavily on the energy sector as it transitions to greener, cleaner production.

By [**William Geldart**](https://blog.bps-world.com/author/william-geldart) on August 2, 2022

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